Group
Put your brand in the big leagues
PL Group LLC connects advertisers with the most passionate audiences in sports. Led by Lee Pfeifer, with 35 years across the NFL, NBA, NHL, MLB, and NCAA, we produce official team yearbooks and publications that put partners in front of millions of fans.
What we do
One partner, every league
PL Group produces official yearbooks and gameday publications for teams across the NFL, NBA, NHL, MLB, and NCAA, and builds the advertising programs inside them. National, regional, or local: one relationship puts your brand in front of the most loyal audiences in sports.
Meet Lee Pfeifer
Founder Lee Pfeifer has spent 35 years in sports marketing and management, building publications and partnerships for the biggest names in professional and collegiate athletics. PL Group is that experience, working for your brand.
Three and a half decades in sports marketing and management, building programs that deliver for teams, leagues, and the brands that back them.
NFL, NBA, NHL, MLB, and NCAA. Lee has produced work across every major American league and the college game.
Official team yearbooks and gameday publications: premium, keepsake-quality print that fans hold on to long after the season ends.
Advertising programs sized for every budget and market: national campaigns, regional pushes, and local placements that punch above their weight.
Results that perform
Thirty-five years of partnerships don’t happen by accident. Lee’s programs deliver measurable returns for advertisers: premium placement, passionate audiences, and publications fans keep for a lifetime.
Years in the game
35+
Publications
200+
Partners return
90%
Official team yearbooks
Contact
Start the conversation
Tell us about your brand and where you want it to be seen: a campaign, a market, a full season. We’ll come back with a program that fits. Prefer email? Reach us directly:
Lee Pfeifer
lp@plgroupllc.comSales
sales@plgroupllc.comThank you! We’ll be in touch shortly.
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